We’ve been collaborating with researchers since 1999 on websites, tools and applications — creating engaging interventions and materials geared toward audience and research outcomes.

History CHAI was founded by Marci Kramish Campbell, PhD. Dr. Campbell was a leader in the field of her expertise: creating tailored health messages to promote better health outcomes, particularly in Latino and African American communities, and primarily in cancer prevention.

Faculty Director Deborah Tate (Cancer Prevention and Control) assumed the role of director of the CHAI Core in 2012. Dr. Tate is an associate professor in the departments of health behavior and nutrition. She is nationally recognized for her intervention work to promote and maintain weight loss, particularly regarding her incorporation of new technology to deliver and evaluate interventions.

Funding We are an NIH-funded core facility and the resource at the University of North Carolina for researchers to obtain services in qualitative research and intervention development. Our infrastructure and personnel are funded through the Gillings School of Global Public Health Nutrition Obesity Research Center (NIDDK funded; P30 DK56350) and the Lineberger Comprehensive Cancer Center (NCI funded; P30-CA16086).

It’s not an acronym if you can’t pronounce it! (It’s an initialism.) CHAI is an acronym for Communication for Health Applications and Interventions.


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