At our website meeting yesterday, we realized we’re at the point where we ask our clients for content (final, edited) — but we don’t have any!
The content on our previous sites has been pretty dull; we’d like to entice readers with more interesting content.
In the past few years, a specialty has arisen around content strategies. This became even more important as responsive web design became the norm; content on websites must accommodate those who are reading on mobile devices as well as desktop. If it’s too long, it may not be read.
Here are some tips for creating inviting content: